Privacy policy

Privacy Policy

theoohi operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). theoohi uses Shopify to power and support the Services.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include data that has been anonymised or de-identified so that it cannot reasonably be linked to an identifiable person.

Depending on how you interact with the Services, we may collect or process the following categories of personal information, as permitted or required by applicable law:

  • Contact details, including your name, billing address, shipping address, phone number, and email address.

  • Financial information, including payment card details, transaction details, payment confirmations, and other payment-related information.

  • Account information, including your username, password, preferences, and account settings.

  • Transaction information, including products viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled, and previous order history.

  • Communications, including information you provide when contacting customer support or communicating with us in any way.

  • Device information, including device type, browser type, IP address, and other technical identifiers.

  • Usage information, including how you interact with and navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, when you create an account, place an order, communicate with us, or otherwise use the Services.

  • Automatically, through your use of the Services, including through cookies and similar technologies.

  • From service providers, who collect or process information on our behalf to support the Services.

  • From partners or third parties, where permitted by law.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services
To operate the Services, process payments, fulfil orders, manage accounts, arrange shipping, process returns or exchanges, send service-related notifications, enable reviews, personalise your shopping experience, and improve our products and Services.

Marketing and Advertising
To send marketing or promotional communications by email or other permitted channels, and to display advertisements that may be relevant to you based on your interactions with the Services, where permitted by law.

Security and Fraud Prevention
To maintain a secure shopping environment, authenticate accounts, prevent fraud, investigate suspicious activity, and protect the Services and our users.

Communicating With You
To respond to enquiries, provide customer support, and maintain our relationship with you.

Legal and Compliance Purposes
To comply with applicable laws and regulations, respond to lawful requests, enforce our terms and policies, and protect our rights and the rights of others.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • With Shopify and service providers that help us operate the Services, such as payment processing, analytics, customer support, fulfilment, and shipping.

  • With marketing and advertising partners, where permitted, to deliver relevant advertisements. These partners process information in accordance with their own privacy notices.

  • When you direct or consent to disclosure, such as when arranging delivery or using third-party integrations.

  • With affiliates, where applicable and permitted by law.

  • In connection with a business transaction, such as a merger or sale of assets.

  • For legal reasons, including compliance with lawful requests and protection of rights.

Relationship With Shopify

The Services are hosted by Shopify. Shopify processes personal information to provide and improve the Services. Information submitted through the Services may be processed by Shopify and its service providers, including in countries other than where you reside.

Shopify may use certain data collected from your interactions with our store and other merchants to provide enhanced services. In these cases, Shopify acts as an independent data controller. To learn more, please review Shopify’s Consumer Privacy Policy at https://privacy.shopify.com.

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing any personal information.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

Security and Retention

We take reasonable measures to protect personal information, but no method of transmission or storage is completely secure. We recommend that you avoid sending sensitive information through unsecured channels.

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on where you live, you may have rights under applicable data protection laws, including:

  • The right to access your personal information

  • The right to request deletion of your personal information

  • The right to correct inaccurate personal information

  • The right to data portability

  • The right to object to or restrict certain processing

  • The right to opt out of targeted advertising, where applicable

You may also withdraw consent at any time where processing is based on consent.

Requests can be made by contacting us using the details below. We may need to verify your identity before fulfilling your request, as permitted by law.

International Transfers

Your personal information may be transferred to and processed in countries outside your country of residence. Where required, we rely on appropriate safeguards, such as Standard Contractual Clauses, to protect your personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated “Last updated” date.

Contact

If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise your rights, please contact us at:

Email: office@theoohi.com

For the purposes of applicable data protection laws, including the UK GDPR and EU GDPR, theoohi is the data controller of your personal information.